罗正鹏

基本信息

  • 姓名:罗正鹏
  • 职称:助理教授、研究员
  • 导师类别:博士研究生导师
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  • 电子邮箱:zpluo@pku.edu.cn
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教育背景

2015年9月-2019年12月,香港大学英文学院博士

任职简历

2020年9月至今,北京大学外国语学院外国语言学及应用语言学研究所助理教授、研究员

研究领域和方向

社会语言学、话语分析、语言与健康

荣誉及奖励

2025 北京大学外国语学院“新东方青年学者”奖

2025 北京大学2024 – 2025年度优秀班主任

2024 北京大学嘉里集团郭氏基金树人奖教金

2024 北京大学第十三届创新教学应用大赛文社组一等奖(团队成员:方艳、马乃强、罗正鹏)


代表性成果

专著

1. Luo, Z. (2026). Genetic Literacy in Direct-to-Consumer Genetic Testing: A Discursive Approach to Public Engagement with Genetic Science. London: Routledge.

 

章节论文

2. Luo, Z., & Gao, Y. (in press). Death discourse literacy, new habitus, and a changing culture. In Y. Gao & L. Meng (Eds.), Death Discourse in China’s Changing Culture of Health. London: Routledge.

 

3. Luo, Z., & Zayts-Spence, O. (2023). The discursive construction and negotiation of genetic knowledge in an online health forum in Mainland China. In O. Zayts-Spence & S. Bridges (Eds.), Language, Health and Culture: Problematizing the Centers and Peripheries of Healthcare Communication Research (pp. 138-153). London: Routledge.

 

期刊论文

4. Luo, Z.* (in press). Health literacy mediation in online medical consultations: Advancing inclusion and expanding access to digital healthcare. Discourse & Communication.

 

5. Chen, Z., & Luo, Z.* (under review). Unpacking “diewei” in Chinese cyberspace: Indexical meanings and multiple uses. Critical Discourse Studies. [Corresponding author]

 

6. Liu, Y., & Luo, Z.* (2026). “Let me tell you!”: Storytelling in home-based eldercare communication. Journal of Pragmatics, 260, 1-16. [Corresponding author]

 

7. Zhang, Y., & Luo, Z.* (2026). Multimodal metaphors in animated depression educational videos on Chinese social media: A critical multimodal discourse analysis. Social Science & Medicine, 400, Article 119199. [Corresponding author]

 

8. Liao, C., & Luo, Z.* (2026). Deploying digital affordance for social media interaction: Users’ metacommunicative reflections on the “tap-tap” function in WeChat messaging. Discourse, Context & Media, 70, Article 100996. [Corresponding author]

 

9. Liao, C., & Luo, Z.* (2026). Creative appropriation of offline linguistic landscapes on Chinese social media: The case of playful mockery of universities on Sina Weibo. Social Semiotics, 36(3), 410-437. [Corresponding author]

 

10. Luo, Z., & Zayts-Spence, O. (2024). “Doing genetic literacy”: A discourse-oriented approach to literacy in genetic contexts. New Genetics and Society, 43(1), Article e2435832.

 

11. Liu, X., & Luo, Z.* (2024). Communicating male sexual dysfunction: The medicalization and psychologization of sexual experiences in Chinese online medical consultations. Social Science & Medicine, 350, Article 116927. [Corresponding author]

 

12. Liu, C., Luo, Z.*, & Gao, Y. (2024). Death discourse literacy practice in living will promotion speeches: Speakers’ narrative positioning and audience feedback [生前预嘱推广演讲中的死亡话语素养实践——讲者叙事定位与听众反馈]. Chinese Life and Death Studies, (2), 23-35. [Corresponding author]

 

13. Luo, Z., & Gao, Y. (2023). Towards death discourse literacy [走向死亡话语素养]. Medicine & Philosophy, 44(8), 19-23.

 

14. Wang, S., & Luo, Z.* (2023). “Wish everyone safe and sound”: Ambient affiliation in online comments on medical consultation videos on Bilibili.com. Discourse, Context & Media, 54, Article 100714. [Corresponding author]

 

15. Li, B., Li, Z., Tang, G., & Luo, Z.* (2023). Variance of teacher identity in first-year schoolteachers: The role of gender, taught subject, and grade level taught. International Journal of Contemporary Educational Research, 10(3), 607-617. [Corresponding author]

 

16. Zheng, X., Hu, X., Gao, Y. H., Gao, Y. M., Su, Q., Feng, S., & Luo, Z. (2023). From “language” to “linguistics”: A historical review of foreign-language-based linguistics and applied linguistics at Peking University (II) [从“语言”到“语言学”:北京大学外国语言学及应用语言学学科史考察(下)]. Linguistic Research, (1), 197-216.

 

17. Luo, Z.*, & Li, T. (2022). Cancer patients’ discursive construction of hope in an online support group [癌症患者在网络互助小组中的期望话语表达]. Chinese Life and Death Studies, (1), 90-101.

 

18. Gao, Y. H., Gao, Y. M., Zheng, X., Hu, X., Su, Q., Feng, S., & Luo, Z. (2022). From “language” to “linguistics”: A historical review of foreign-language-based linguistics and applied linguistics at Peking University (I) [从“语言”到“语言学”:北京大学外国语言学及应用语言学学科史考察(上)]. Linguistic Research, (2), 219-240.

 

19. Luo, Z.*, Zayts, O., & Shipman, H. (2020). “His story is truly vivid…”: The role of narratives of vicarious experience in commodification and marketisation of genetic testing in Chinese social media. Journal of Pragmatics, 155, 111-122.

 

20. Zayts, O., & Luo, Z. (2017). Commodification and marketisation of genetic testing through online direct-to-consumer platforms in Hong Kong. Discourse & Communication, 11(6), 630-647.

 

21. Luo, Z. (2015). Chinese netizens’ English language attitudes in the context of College Entrance Examination reform [高考英语改革背景下中国网民的英语语言态度]. Journal of Tianjin Foreign Studies University, 22(6), 57-63.

 

教材

22. Li, F., Tian, D., Luo, Z., Huang, F., Zhao, X., & Han, M. (2024). A Coursebook of English for Medical Humanities [医学人文英语教程]. Beijing: Tsinghua University Press.

 

译著及审校

23. Appreciation of Chinese Culture, Volume I: Chinese–English Bilingual Edition [中国文化欣赏读本. 上. 汉英对照]. Edited by Liu Qiangong; English translation by Luo Zhengpeng and Sun Qisheng. Beijing: Beijing Language and Culture University Press, 2014.

24. Appreciation of Chinese Culture, Volume II: Chinese–English Bilingual Edition [中国文化欣赏读本. 下. 汉英对照]. Edited by Liu Qiangong; English translation by Sun Qisheng and Luo Zhengpeng. Beijing: Beijing Language and Culture University Press, 2014.

25. Edward Sapir: Linguist, Anthropologist, Humanist [爱德华·萨丕尔:语言学家、人类学家、人文主义者]. By Regna Darnell; translated by Xu Yiyin, Dong Yan, and Ma Wenhui; revised by Gao Yihong and Luo Zhengpeng. Beijing: The Commercial Press, 2016.

主要科研项目

主持国家社会科学基金青年项目“线上问诊医患互动的话语研究”,2022.09 -

 

合作主持北京大学“数字与人文”专项课题“数字健康人文视野下的肿瘤患者叙事研究”(项目负责人:黄蓉),2023.07 - 2024.07。

 

参与国家社会科学基金重点项目“当代中国“死亡话语”及发展考察”(项目负责人:高一虹)。

 

参与教育部人文社会科学研究青年项目“重大传染病网诊咨询医患情感实践话语研究”(项目负责人:张宇)。

 

参与Working together across Arts, Medicine and Education: Enhancing genetic literacy in genetic counselling consultations. Interdisciplinary Knowledge Exchange Project Fund (project KE-ID2015/16-4), University Grants Committee, Hong Kong SAR, China. 09/2016 - 08/2018.

学术团体和社会兼职

中国语言学会社会语言学分会理事

华人生死学与生死教育学会会员

香港大学医疗沟通研究及影响倡议(HKU RIICH)成员

讲授课程

本科生课程:
《学术英语写作》
《批判性思维与学术写作》


研究生课程:
《社会语言学》(硕士)
《语言学研究方法》(硕士)
《学术阅读与评价II》(博士)

国际学术交流活动

Luo, Z. (2024). Literacy mediation in online medical consultation. Paper presented at iMean7 Conference, University of the West of England, Bristol, UK.

 

Luo, Z. (2021). Discursive constructions of consumer autonomy: A comparative analysis of the marketing discourses of direct-to-consumer genetic test companies in the United States and China. Paper presented at the Sociolinguistics Symposium 23, The University of Hong Kong, Hong Kong SAR, China.

 

Luo, Z. (2021). Researching online medical consultations in Mainland China. Paper presented at the 3rd International E-Symposium on Communication in Health Care, The University of Hong Kong, Hong Kong SAR, China.

 

Luo, Z. (2019). It’s ‘just scientific fortune-telling’: The discursive construction of direct-to-consumer personal genetic testing – perspectives from Chinese users. Paper presented at the 16th International Pragmatics Conference, Hong Kong Polytechnic University, Hong Kong SAR, China.

 

Luo, Z. (2018). The emergence of online community of practice among users of direct-to-consumer genetic testing discussion forum in China. Paper presented at the 3rd King’s College London-University of Hong Kong PhD Summer School in Sociolinguistics, King’s College London, UK.

 

Luo, Z., & Zayts, O. (2017). Language and literacy practices in personal genetic testing. Paper presented at the 15th International Pragmatics Conference, Belfast, UK.

 

Luo, Z. (2016). Direct-to-consumer online advertising of genetic testing in Hong Kong: A discourse analytic study of company strategies. Paper presented at the 14th International and Interdisciplinary Conference on Communication, Medicine and Ethics (COMET), Aalborg University, Denmark.